Sky is Europe's largest media company, broadcasting and streaming content to over 23 million active subscribers. With rival entertainment platforms such as Netflix and Prime focusing on in-house production. Sky launched ‘Sky Originals’ with a key focus on creating world class content.
That being said, Sky’s online retail presence is out of step with its rivals in how they market the content their subscribers love. Choosing instead to hide this content away behind product cards and paragraphs.
My concept for their online experience brings this rich content to the fore. Letting content sell Sky’s packages, and allowing the flexibility for an unsubscribed customer to still experience the great content on offer. Opening it up to a rental model and incentivising potential new customers with free trials of hit movies and shows.
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My role: UX / UI Designer • Concept Planning • Market Research